Manager - Digital Marketing - FMCG (4-12 yrs)
- Setting up, optimizing, and maintaining all the Google Ads & Facebook Ad Campaigns ensuring greater ROI & Conversions
- Handling, Planning & Allocating the complete Digital Marketing Budget
- Targeting relevant customers on regular basis through advance Display Remarketing
- Handling all SEO activities from making URL structure, doing Keyword Research, Meta Optimization, Technical Audits to OFF page SEO
- Increasing & maintaining monthly overall SEO Website traffic
- Planning & ensuring the delivery of all the Google Display campaigns for promotion of new & old outlets
- Increasing & maintaining monthly overall SEO Website traffic
- Handling the team & training them on new industry trends
- Handling ORM using different tools like Social mention, Brand 24 etc.
- Good Knowledge of high quality Digital Marketing tools like SEMrush, Screaming Frog, Search Metrics, Hootsuit, Moz, Ahrefs, Google analytics, Google Search Console, Tag Manager, Clever Tap etc.
- Handling the team & training them on new industry trends
- Handling ORM using different tools like Social mention, Brand 24 etc.
- Increasing & maintaining monthly overall SEO Website traffic
- Preparing Monthly Google Ads, FB Ads & SEO Reports
- Analyzing the Website traffic and performance of keywords via Google Analytics
- Monitoring & Analyzing Google Search Console/Webmasters on weekly basis
- Handling of Both Organic & Inorganic online marketing Campaigns on Facebook, LinkedIn, Twitter & Instagram
- Coordinating with Ad agencies for ensuring the timely deliverance of Ad creative & other deliverables
- Finding & Collaborating with different Food Bloggers on Instagram for our food promotion
- Previous experience in F & B Industry a bonus.
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