Director at Glan Solutions
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Manager - Digital Marketing - FinTech (3-6 yrs)
- As a Manager- Digital marketing, you will be responsible for generating leads in cost-effective manner using various digital marketing techniques; you have to create strategies for that.
What You Will Do:
- Executing digital marketing strategies across channels including email, social media and display advertising campaigns
- You have to create new strategy for generating leads.
- Driving achievement of growth objectives like app installs, display, search, affiliates among others
- Improving the design, UX, traffic and content of the website
- Designing, building and maintaining organization's social media presence
- Measuring and reporting performance of all digital marketing campaigns and assessing against goals (ROI and KPIs)
- Creating paid campaigns on social media platforms
- Identifying trends and insights, optimizing spend and performance of campaigns based on the insight
- Growing the lead volume at a sustainable cost
- Collaborating with internal teams to create landing pages and optimizing user experience
- Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Driving maximum ROI from campaigns
Candidate Profile What you need to have:
- MBA/ PGDM from top B-School and/or B. Tech. from top college
- Analytical skills : Keen interest in evaluating product/market situations, analyzing raw data, and transforming it into actionable marketing strategies
- Demonstrate a positive, can-do attitude
- Willingness to roll up your sleeves and get things done
- Strong business acumen and detail orientation
- Outstanding presentation skills
- Exceptional verbal and written communication skills
- At least 3 year experience in Digital Marketing
- Experience in handling Campaign Management on Google, Facebook, LinkedIn, Twitter etc.
- Experience in performance marketing and affiliate marketing
- Understanding of digital marketing platforms and passion for technology
- Ability to manage multiple projects with varying priority at one time to deliver results on time and under budget
- High level of integrity and dependability with a strong sense of urgency and results orientation
- Thorough knowledge of web analytics (e.g. Google Analytics, Web Trends etc.) and Google AdWords
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
