Manager - Digital Marketing - Electronics Products (6-12 yrs)
Job Description :
- Create high quality digital campaign briefs
- Identify the market gap being addressed, mention how it is being addressed & define overall campaign objective & direction.
- Plan & Execute Digital Campaigns in coordination with Agency for B2C (Consumer Electronics) and B2B
- Measure ROI, KPIs and prepare budget
- Manage and improve online content, considering SEO and Google Analytics
- Build digital marketing roadmap for the business SEO, SEM
- Manage the Social Media Handles for the organization on all top platforms (FB, Instagram,Twitter, YouTube, LinkedIn etc.).
- Create communication themes & calendars.
- Maximize engagement & number of followers/subscribers.
- Email, SMS, WhatsApp Campaign, plan and execution through Marketing Automation Tools
- Branding Building (Internal & External)
- Provide internal reports on a regular basis
- Know Media Buying across Search, Social and Programmatic
- Execute PR Activities
- Analytics & Consumer Intelligence
- Work closely with product and marketing teams to plan and execute 360-degree campaigns
Qualifications :
- 5-7 Years relevant Digital Marketing Experience
- Prior experience with a digital marketer, a media agency, or a marketing responsibility in a leading consumer company
- Engineering/MBA
- Very strong analytical and quantitative skills
- Good experience with marketing analytics (Google Analytics 360, GA4, Adobe Analytics)
- Deep understanding of SEO and how search engines work
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
