Manager - Digital Marketing - International Education Sector-5-12-years-Santacruz-West, Mumbai.

Urgent Job Opportunity in an International Education Industry for Digital Marketing Manager

Location : Santacruz-West, Mumbai

Gender : Male

Experience in Digital Marketing Domain is a Must.

Educational Qualification : Any graduate/PGDM/MBA Marketing

- Good Communication Skills in English is a Must.

- Photo is a Must.

- Experience in Digital Marketing Domain is a Must.

- Experience in Education or Training institutions Preferred

Salary:Best in the Industry:( depending on qualification & relevant experience)

Job Description :

Manager - Digital Marketing Segment/Business Unit Corporate Office Function Marketing Zone/Grade/Job Level Manager Level Location/Site (can be based at) H.O Santacruz (West) Reporting To Sr. Manager Marketing

Job Purpose : why this job is in the organization; Why this job exists(2 or 3 sentences maximum)

This role will be to plan and execute digital marketing campaign and design, maintain and supply content for the organization's website

Key Responsibilities Please list the most important and relevant responsibilities

PRIMARY ROLE :

1. Plan and execute all digital marketing, including SEO / SEM / PPC, marketing database, e-mail social media and display advertising campaigns, Content Management, Landing-Page Optimisation etc.

2. Experience in overall digital marketing strategies involving SEO, SMO, PPC, Leveraging social platforms ie Facebook, Instagram, Twitter, SEM engagement & lead generation to deliver qualified leads/ ROI to the business.

3. Working on google analytics for goal set-up, funnels, report generation, website study, visitor analysis, social media tracking, adwords tracking and various other tools

4. Conducting regular research to keep abreast of latest trends/ updates in digital: what's new in google /SEM / LinkedIN

5. what are the latest advancements/ highlights that maybe leveraged to run lead gen campaigns for our schools & preschools networks

6. Design, build and maintain our social media presence.

7. Improve the user experience on the company's website (include design, content and usability)

8. Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)

9. Creating Social Media Marketing strategies to create a brand name in social media and raise awareness

10. Evaluate competitors digital marketing strategies and create new plans to mitigate the same

11. Brainstorm new and creative growth strategies. Evaluate emerging technologies and provide perspective for adoption where appropriate.

SECONDARY ROLE :

- Analysis of the leads / web inquires received/ generated vide the CRM software

- Collaborate with agencies and other vendor partners

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Job Specifications/Qualifications :

- State the minimum education, knowledge, skills and experience this position requires. Please distinguish any - preferred qualifications.

Note: May differ from the current job holder's own skills and experience.

1. Education & Professional Qualification :

- Graduate

- Certifications related to Digital Marketing/ Branding/ Marketing

MBA degree - Optional

2. Knowledge/Experience :

Minimum 4- 5 years of experience/ having hands on experience in Digital Marketing/ website design and content, e-mail campaigns etc

Preferred if worked in the Education or Training institutions

Basic design skills - HTML, CSS or Photoshop

Age : Up to 32 years

Level of role, Critical Competencies (Leadership & Functional/Technical) Level of Role

Individual Contributor :

- Delivers Consistent Results

- Creates Collaborative Relationships

People Leader

- Develops Talent

- Engages Associates

Senior Leader

- Practices Breakthrough Thinking

- Navigates Complex Challenges Key Functional Competencies & Technical Skills (3-5)

Objective Thinking - focus on what actually works

Execution Skills :

Agility - to be able to react appropriately related to the job

Listening Skills - to various groups of people, from clients to consumers, in new ways

Creative and analytical ability (analyze quantifiable metrics)

Team player

Interested candidates please share your updated profile.

Archana
ARCH HR SOLUTIONS
M#9500083780

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