Proprietor at Info Corporate Service
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Manager - Digital Marketing - Education (3-7 yrs)
Candidate Profile:
- Experience between 3-4 years
- Any graduate with excellent communication skills.
- This role will require knowledge in all areas of digital marketing communications to multiple audiences including all aspects of website design, direct email campaigns, social media, SEM and SEO
- Should be creative thinker
- Should be result-oriented, problem-solving and positive
Job Description:
- Monitoring and evaluating digital marketing campaigns success using performance reporting and analytics and making recommendations for amendments and improvements.
- Improving the website content and user experience to increase engagement.
- Day to day maintenance and monitoring of website, social media, CRM and contact database.
- Creating and effectively distributing all digital marketing materials.
- Executing campaigns, increasing traffic and improving page rankings
- Develop and own the implementation of the overall product marketing strategy.
- Understand the customer segments, customer insights and market & competitive intelligence to identify the most attractive target segments and their needs.
- Design better value propositions than the competition by developing the product & service offering, customer messaging and sales & support model.
- Develop a pricing strategy, product-level pricing and pricing tactics to be employed.
- Develop and implement the branding & marketing campaigns using the right messaging and Digital marketing channels for demand generation in a cost-efficient manner utilizing a range of techniques including paid search, SEO & PPC.
- Working with sales team to generate maximum lead & converting the same.
- Work with the delivery team to ensure we meet customer expectations, and identify process improvements and innovations.
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