Assistant Manager at Talent 1st
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Manager - Digital Marketing - eCommerce (5-10 yrs)
Position - Digital Marketing Manager
Location - Gurgaon Currently (WFH)
Experience - 5 - 10 years
Working Days - 5
Responsibilities
- Planning digital marketing campaigns across Facebook, Google & affiliates, including web, SEO/SEM, email, social media and display advertising
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
Requirements :
- Minimum 4 years- experience in handling large scale digital marketing campaigns
- Experience in online lead generation is a must
- Solid experience in App downloads campaigns to drive conversion
Knowledge of tools like Clevertap, Appsflyer. Branch, Mixpanel, Google Analytics is must Experience in content marketing will be an added advantage.
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