- Manage day-to-day operations across all digital channels, primarily on Google, Facebook, Apple and LinkedIn leading to targeted cost acquisition and app installs.

- Work with the marketing team and key stakeholders to develop strategy for new business and test out those strategies.

- Define and implement go to market plans to build awareness, grow traffic, and meet other business objectives.

- Use a rigorous, analytical approach to evaluate the performance of our digital channels and make strategic recommendations to increase marketing efficiency and grow lead volume.

- Develop and implement copy strategies that make our ads shine and drive strong performance.

- Define brand and product messaging platform to engage and educate customers.

- Manage ad spend against a monthly budget and clear KPI targets to ensure that we are spending efficiently and responsibly.

- Optimize our bid and budget strategies to maximize not only our Cost per Lead, but also the LTV of our customer base.

- Manage our social media strategy from an organic and paid perspective for content, campaigns, events, and company-wide initiatives.

- Partner closely with our in-house design team to align our imagery and messaging to our target audiences for optimal performance.

- Ideate and implement on landing page optimizations to improve on-site conversion and lead quality.

REQUIREMENTS :

- Proven track record of excellent people leadership skills and digital marketing.

- Strong understanding of digital best practices.

- Excellent written and oral communication skills.

- Ability to solve problems and make decisions in a highly dynamic and evolving environment.

- Willingness to put yourself in other's shoes to drive solutions and approaches that benefit all.

- Strong prioritization capabilities and ability to delegate with balance to team members.

- Expert program and project management skills, and attention to detail.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.