Partner at Infinite HR
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Manager - Digital Marketing - Currency & Commodity (4-5 yrs)
- Drive Client Activation in Currency & Commodity Segment through Digital Campaigns & mailers for Existing Customers of Kotak Securities
- Performance marketing on Google Ads, Facebook Ads, Affiliates and display ads
- Good Analytical skills, with the ability to use/mine large data sets to understand prospective clients of Commodity & Currency
- Working knowledge of Google Analytics and ancillary tools such as Salesforce, Leadsquared
- Assist Marketing team to execute performance based campaigns in Commodity & Currency via paid acquisition channels to grow direct business
- Maintain Acquisition Target Achievement
- Maximise ROI
- Maintain high quality of inflow
- Improve full-funnel performance across paid online channels (Search, Social, Affiliate; Display)
- Responsible for analysing the performance of the ongoing campaigns, preparing daily/monthly analysis and reports in accordance with KPIs
- Develop, Customise Highlight Currency & Commodity Products & New Initiatives on the website of Kotak Securities
- Experience of 4-5 years in Digital Business
- Knowledge of Currency or Commodity Markets is an advantage though not mandatory
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