Manager - Digital Marketing & Content Marketing - SaaS Firm (5-7 yrs)
Hiring Digital Marketing & Content Manager
Job Location: Gurgaon (Remote work allowed)
Salary : 12 Lpa to 15 Lpa
Required Work Exp: 4 yrs to 6 Yrs
Responsibilities :
- Knowledge of end of end digital marketing for SaaS companies Including SEO, email marketing, google & Facebook ads optimization, content outreach
- Understanding of generating leads for sales through omnichannel marketing
- Reporting on all the above platforms. Know what metrics to measure in what channel
- Constantly research on competitor activities and mention on external blogs & try to get content there as well
- Plan & execute campaigns through omnichannel marketing media
- Plan content calendar after thorough keyword research and industry trend analysis
- Write quality content that is easy to read, not redundant, always write from the reader's perspective
- Brief freelancers & junior writers on what to research & write about
- Plan content reachout to external websites & blogs to publish content & give us a backlink.
- Content types include but not limited to bulk emails, case study, whitepaper, how to guides, ebook, thought leadership articles, PR, social post, presentation, webinar content
- Work with a designer to bring the writing to life in a readable format.
- The person who can get things done according to plan. Very charismatic and quick to assign tasks and take constant followup.
Must Have Skills :
- Worked with a b2b saas company in the past with experience in the global market especially US.
- Work experience of 5 or more years
- Proven track record of generating quality leads from multiple platforms
- Enthusiasm to work in a dynamic startup culture
- The desire to perform in an ownership culture
- Ability to collaborate with stakeholders across teams to develop content
- Be a team player in helping to develop and maintain an editorial calendar & budget
- Is proficient with tracking and reporting metrics, and is able to present performance reports to the stakeholders
Interested candidates may send resumes (applicants are required to mention the job title applying for in the subject line)
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
