Manager - Digital Marketing - Construction Firm (2-6 yrs)
Responsibilities :
- Develop and execute comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and lead generation.
- Manage and optimize digital marketing campaigns across various channels, including search engine marketing (SEM), search engine optimization (SEO), social media advertising, email marketing, display advertising, and content marketing.
- Conduct market research and competitive analysis to identify trends and opportunities for growth.
- Create and manage engaging content for various digital platforms, including websites, blogs, social media, and email newsletters.
- Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts and make data-driven recommendations for optimization.
- Collaborate with internal teams, including creative, development, and sales, to align digital marketing strategies with overall business objectives.
- Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing, and propose innovative ideas to enhance our digital presence.
- Utilize marketing automation tools and CRM systems to manage customer data, segmentation, and personalized marketing campaigns.
- Monitor website analytics and user behavior to optimize user experience and conversion rates.
- Prepare regular reports and presentations on digital marketing performance, providing insights and recommendations to key stakeholders.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
