Director at Recruiting India
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Manager - Digital Marketing - BFSI (4-8 yrs)
Digital Marketing Manager
Job Description :
- Digital Marketing strategy formulation in line with business strategy.
- Planning (annual, quarterly and monthly) various initiatives of digital marketing to execute the strategy formulated.
- Annual, quarterly and monthly budgeting for planned digital marketing initiatives
- Monitoring the execution of planned initiatives and updating the senior management on the progress and effectiveness
- Digital Marketing team management and development
- Digital Marketing monthly analysis report preparation and presentation to senior management
- Research and update on new initiatives in Digital Marketing and update senior management
- Creating monthly MIS for the digital marketing function, with all the required analysis.
- Devising and monitoring implementing Social Media Strategies. Developing and monitoring the various social media accounts of the organization
- Managing all websites of the organization and do maintenance and repair work in WordPress etc.
- Monitoring and evaluating web analytics dashboards
- Content creations such as posts, blogs, articles, newsletters etc.
- Performing all on-page and off page SEO activities
- Researching regarding keywords, link analysis/audit, and in-depth competition analysis etc.
Required Skill :
- Knowledge and extensive experience of planning, budgeting and execution in field Digital Marketing
- SEO and SMM hands-on experience
- Word press based website handling knowledge and experience
- Ability to understand the business/market needs
- Ability and experience to manage teams
- Ability and experience of leading digital marketing function
- Ability to work in cohesion with various business teams
- Ability to quickly understand the services of the organization
- Ability to prepare reports
- Creative writing ability
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