Manager - Digital Marketing - BFS (4-6 yrs)
- Manage the brand presence via social media, forums and other outlets.
- Conceptualize and optimize visual and written content the website and social networking accounts such as Facebook and Twitter.
- Develop and manage digital marketing campaign.
- Excellent analytical skills and in-depth knowledge in Digital Marketing.
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.
- Maintaining our social media presence across all digital channels.
- Measuring and reporting on the performance of all digital marketing campaigns.
- Improving the user experience on the company website (Includes design, content and usability).
- Identify trends & insights, optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Plan, execute, measure experiments and conversion tests.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Collaborate with agencies and other vendor partners.
- Plan and execute content marketing strategy for optimization of SEO and enhancing brand value.
Desired Candidate Profile :
- Prior knowledge of Stock broking industry.
- Excellent understanding of digital marketing concepts.
- Knowledge of brand building and marketing communications.
- Good understanding of all online marketing channels.
- Experience with business to customer social media and content generation.
- Excellent verbal, written and presentations skills.
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