HR Executive at ExoTalent Consultancy Services
Views:45 Applications:7 Rec. Actions:Recruiter Actions:1
Manager - Digital Marketing - Auto (2-5 yrs)
Digital Communication :
- Develop a comprehensive and effective digital strategy to build the brand
- Long-term vision with short-term plans
- Clear policy document for internal guidance
- Create clear plans (objective / activity / timeline) and evaluation reports of all digital initiatives
- Create content and effectively utilize the existing internal & external platforms:
- Internal platforms
- External platforms - Facebook, Twitter, YouTube, LinkedIn,
- Conceptualize and help create digital properties and programs targeted at all stakeholders to build brand imagery
- Fleet Owners. Fleet Managers. Drivers. Mechanics. Financiers. OEMs. Dealers. Employees. New talent etc
- Design & develop concepts for mobile marketing & lead generation
- Develop & update content for all digital platforms through all the internal departments & the mainline agency and execute the same with the help of the digital agency / internal IT team
- Manage the design and content of e-magazines newsletters / e-mailers, from sourcing content from the internal team and liaison agency on briefing / evaluation / execution / logistics
Product Integration :
- Play a critical role in supporting the product and services team in amplification of marketing communication initiatives (media/on-ground/digital etc)
- Provide strategic direction, agency briefing, planning, follow-up, execution & evaluation reports
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
