Manager - Digital Marketing - Advertising Firm (5-8 yrs)
Job Description:
We are looking for a qualified Digital marketing Head to take the lead in developing successful, long-term digital marketing strategies for our Inhouse Product and for clients.
As a Digital marketing director, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence and execute projects which is being received from clients.
Responsibilities :
- Build digital marketing roadmap for Clients and Inhouse Product.
- Manage all digital marketing channels (e.g. website, blogs, emails and social media).
- Measure ROI and KPIs and prepare budget
- Develop specific campaigns to create and maintain high levels of customer interaction
- Oversee our social media accounts
- Manage and improve online content, considering SEO and Google Analytics
- Forecast sales performance trends and act proactively to increase our market segment for Inhouse product.
- Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies
- Motivate digital marketing team to achieve goals
- Monitor competition and provide ideas to stand out
- Stay up to date with digital technology developments
- Coordinate internally for project delivery of external clients.
Requirements
- Proven work experience as a Digital marketing manager
- Demonstrable experience in designing and implementing successful digital marketing campaigns
- Strong understanding of how all current digital marketing channels function
- Solid knowledge of online marketing tools and best practices
- Hands on experience with SEO/SEM, Google Analytics and CRM software
- Familiarity with web design
- Excellent analytical and project management skills
- Strong team management and communication (written and verbal) skills
- BSc degree in Marketing, Digital technologies, or relevant field
- Strong leadership skills/ Excellent communicator / hands on experience in project delivery.
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