HR Consultant at Confidential
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Manager - Digital Marketing - Advertising Firm (3-6 yrs)
- Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.
- Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
- Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.
- Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
- Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
- Work with creative and marketing teams to test strategies and innovation.
- Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.
- Lead the digital and ads team to meet KPI's
- B2B & B2C lead generation through SEM and SMM ( Linkedin ads and business manager advertising)
- Good hands on Social Media Marketing (SMM/SMO)
- Projecting Monthly/Yearly Leads & Budget.
- Keyword Research & Analysis for SEM.
- Create customized reports in Google Analytics & Web CEO.
- Personal accountability and ownership of work becoming the subject matter expert.
- Manage internal analytical and auditing tools to track the performance regularly.
- Work closely with Design & Development team members to achieve goals successfully.
- Research and analysis of all available tools to improve SEO Performance.
- Analyze new updates and algorithms related to SEO/SEM and make changes in system accordingly.
- Identify the requirements for fulfilling the targets of lead generation & ROI.
- Track ROI on weekly/monthly and yearly basis
- Good knowledge about optimizing AMP pages.
- Design strategy for Dynamic content and meta tags optimization.
- Excellent experience & knowledge of Google Analytics, Google AdWords, Google Search Console, Web CEO and other auditing/analysis tools.
- Good experience working on the latest technologies in the Market (Eg. AMP pages, Schemas, OG tags, Reach Snippets etc.)
- Good understanding and experience of using Schema & Structure data on website.
- Strong written and verbal communication skills
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