Manager - Digital Marketing - Advertising Firm (2-5 yrs)
We are looking for a Digital Marketing Manager to develop, implement, track, strategies and optimize our digital marketing campaigns across all digital channels.
Responsibilities:
- Plan and execute all web, HTML, PHP, SEO/SEM, marketing database, email, social media and display adverting campaigns.
- Will be responsible for business development, client meeting and handling under digital marketing.
- Design, build and maintain our social media presence.
- Measure and report performance of digital marketing campaigns, and assess against goals.
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners.
Requirements:
- BS/MS degree in marketing/ or a related field. Prefer if the candidate holds any digital marketing degree or would have done any course for the same.
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimising Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
Experience: min 2years into the same profile.
Note: Requires only Female candidates.
Please share your cv to apply
Ewyn
7065176762
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