Head - Recruitment at HR Potential Search
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Manager - Digital Marketing - Adverting Firm (4-8 yrs)
Qualification- Full time MBA ( Marketing), preferably Female candidate
Industry- Our client has been serving to complex Process Industries through its solution / product range . They mainly deals in Automation ( DCS/PLC etc) & also in Mechanical products (valves, Steam trap, field instruments etc)
Responsibilities :
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
- Deploy successful marketing campaigns and own their implementation from ideation to execution.
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
- Online marketing campaings on various platforms like linkedin,google,whatsapp etc.
- Build strategic relationships and partner with key industry players, agencies and vendors.
- Managing complete lead generation process CRM software's and preparing data based on various reports generated from it. (lead generation to sales to pipeline)
- Data analysis related to sales funnels, monthly quarterly achievements of the plan vs actual. Keeping data ready during sales discussion.
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
- Analyze consumer behavior and adjust email and advertising campaigns accordingly.
Requirements :
- Demonstrable experience in marketing together with the potential and attitude required to learn.
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
- Solid knowledge of website analytics tools.
- Experience in setting up and optimizing Google Adwords campaigns.
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
- A sense of aesthetics and a love for great copy and witty communication.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
Tulika
9560508928
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