Job Title: Digital Marketing Manager

Location: [Gurugram]

Employment Type: [Full-time]

Job Overview:

We are seeking a talented and results-driven Digital Marketing Manager to lead our digital marketing strategy and execution. The ideal candidate will have experience in planning, developing, and executing digital marketing campaigns that drive brand awareness, customer acquisition, and business growth. The Digital Marketing Manager will manage all aspects of digital marketing, including SEO, paid advertising, content strategy, email marketing, social media, and analytics.

Key Responsibilities:

Strategy Development & Execution:

- Develop and implement comprehensive digital marketing strategies aligned with business goals.

- Oversee all digital marketing channels (SEO, SEM, social media, email, content marketing, etc.) to ensure consistent messaging and optimal performance.

Content Creation & Management:

- Lead content development for digital platforms (websites, blogs, social media, etc.) to drive engagement.

- Manage the content calendar and ensure timely execution across all platforms.

SEO & SEM Management:

- Optimize website content and landing pages to improve organic search rankings.

- Develop and manage paid advertising campaigns (Google Ads, Bing Ads, social media ads) to increase conversions.

Social Media Management:

- Create and manage social media campaigns and strategies for all major platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).

- Monitor social media trends and metrics to refine strategies and ensure engagement.

Analytics & Reporting:

- Analyze and report on key metrics (traffic, conversions, ROI, engagement) to track campaign success.

- Use data-driven insights to improve marketing strategies and execution.

Budget & Resource Management:

- Manage digital marketing budgets to maximize ROI.

- Collaborate with external agencies and vendors as needed to enhance digital marketing efforts.

Collaboration & Communication:

- Work closely with other departments (sales, product development, customer service) to ensure alignment across marketing efforts.

- Communicate progress, results, and insights to key stakeholders.

Qualifications:

- Bachelor's degree in Marketing, Business, or related field.

- Proven experience in digital marketing, including SEO, SEM, email marketing, and social media management.

- Strong knowledge of Google Analytics, Google Ads, social media platforms, and other digital marketing tools.

- Excellent written and verbal communication skills.

- Strong analytical skills and data-driven thinking.

- Experience with CMS, marketing automation platforms (HubSpot, Marketo, etc.), and CRM systems is a plus.

- Ability to manage multiple projects and deadlines in a fast-paced environment.

Desirable Skills :

- Familiarity with graphic design tools (Photoshop, Canva, etc.) for content creation.

- Knowledge of A/B testing, conversion rate optimization (CRO), and user experience (UX).

- Experience with influencer marketing and affiliate marketing programs.