We are looking for a Digital Marketing Manager to develop, implement, track and optimize digital marketing campaigns for multiple brands, products and services across all digital channels. The person will be in charge of building a team of professionals and orchestrate the planning, execution and managing digital marketing campaigns. Duties also include analysing metrics and identifying trends.

Key Responsibilities :

- Plan and execute all digital marketing, including social media, SEO/SEM, marketing database, email and display advertising campaigns

- Coaching, motivating, delegating tasks, and monitoring the performance of the team members

- Delegate appropriate tasks to the team members, ensure the completion of work as per the schedule and review the output for quality & completeness

- Work closely with the marketing team to develop social media campaigns that help to achieve corporate marketing goals

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies and align the digital marketing strategy accordingly

- Provide thought leadership and perspective for adoption where appropriate

- Develop monthly and quarterly status reports to the management

Qualification & Experience :

- Educational qualification: Bachelors or Masters in marketing or related field

- Minimum 7 years of work experience in Digital Marketing field with at least 2+ years of experience in managing a team of 5+ members

Mandatory Skills:

- Demonstrable experience planning, leading and managing social media, SEO/SEM, marketing database, email and display advertising campaigns

- Highly creative with experience in developing social media strategies and identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in setting up paid ads on social platforms resulting in successful conversions

- Experience in setting up and optimizing Google Adwords campaigns

- Experience in optimizing landing pages and user funnels

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, WebTrends)

- Up-to-date with the latest trends and best practices in online marketing and measurement

- Strong analytical data-driven thinking, exceptional multi-tasking and problem-solving skills

Desired Skills :

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Experience with A/B and multivariate experiments

- Working knowledge of ad serving tools (e.g., DART, Atlas)We are looking for a Digital Marketing Manager to develop, implement, track and optimize digital marketing campaigns for multiple brands, products and services across all digital channels. The person will be in charge of building a team of professionals and orchestrate the planning, execution and managing digital marketing campaigns. Duties also include analysing metrics and identifying trends.

Key Responsibilities:

- Plan and execute all digital marketing, including social media, SEO/SEM, marketing database, email and display advertising campaigns

- Coaching, motivating, delegating tasks, and monitoring the performance of the team members

- Delegate appropriate tasks to the team members, ensure the completion of work as per the schedule and review the output for quality & completeness

- Work closely with the marketing team to develop social media campaigns that help to achieve corporate marketing goals

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies and align the digital marketing strategy accordingly

- Provide thought leadership and perspective for adoption where appropriate

- Develop monthly and quarterly status reports to the management

Qualification & Experience:

- Educational qualification: Bachelors or Masters in marketing or related field

- Minimum 7 years of work experience in Digital Marketing field with at least 2+ years of experience in managing a team of 5+ members

Mandatory Skills :

- Demonstrable experience planning, leading and managing social media, SEO/SEM, marketing database, email and display advertising campaigns

- Highly creative with experience in developing social media strategies and identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in setting up paid ads on social platforms resulting in successful conversions

- Experience in setting up and optimizing Google Adwords campaigns

- Experience in optimizing landing pages and user funnels

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, WebTrends)

- Up-to-date with the latest trends and best practices in online marketing and measurement

- Strong analytical data-driven thinking, exceptional multi-tasking and problem-solving skills

Desired Skills :

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Experience with A/B and multivariate experiments

- Working knowledge of ad serving tools (e.g., DART, Atlas)

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