Senior Manager HR at Mega HR Consultant
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Manager - Digital Marketing (6-13 yrs)
- Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.
- Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
- Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.
- Effectively communicate complicated analyses by developing easy- to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
- Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
- Work with creative, digital performance agencies, call centre team, IT team and other marketing teams to test strategies and innovation.
- Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.
- Plan, execute, and measure experiments and conversion tests
- Able to drive Google and Meta platform performance as per business requirements (Region/City/State specific business leads requirements)
- Experience of working on lead maximization strategies for Google and target right audiences for Meta
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