Talent Acquisition at Domnic Lewis International
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Manager - Digital Marketing (6-10 yrs)
Domnic Lewis has been mandated to hire a Digital Marketing Manager for Pune location only from Fashion Industry
E-commerce Strategy :
- Develop comprehensive e-commerce plans aligned with business objectives, focusing on driving sales and revenue growth.
- Identify opportunities for expansion and optimization of e-commerce platforms, including Shopify, by leveraging new features and functionalities.
Digital Marketing Campaigns :
- Plan and execute digital marketing campaigns across various channels, including social media, email marketing, SEO, and PPC advertising, to drive traffic and sales.
- Tailor campaigns to target specific audience segments and optimize ROI.
Social Media Management :
- Oversee social media accounts, managing content creation, posting schedules, engagement strategies, and influencer partnerships.
- Monitor social media trends and audience behavior to adjust strategies and maximize performance.
E-commerce Operations :
- Ensure smooth day-to-day e-commerce operations, including order processing, inventory management, shipping logistics, and customer service.
- Collaborate with the operations team to streamline processes and ensure timely fulfillment of orders.
Performance Analysis :
- Monitor KPIs and metrics related to online sales, digital marketing campaigns, and website performance.
- Analyze data to identify trends, opportunities, and areas for improvement, informing strategic decisions and optimizations.
Conversion Optimization :
- Implement strategies to improve website conversion rates, user experience, and customer journey through website optimization, A/B testing, and CRO techniques.
- Continuously iterate and optimize based on data-driven insights.
Partnership Management :
- Collaborate with external partners such as e-commerce platforms, payment gateways, shipping providers, and digital marketing agencies to optimize performance and achieve business objectives.
- Foster strong relationships and explore opportunities for collaboration and growth.
Budget Management :
- Manage digital marketing budgets effectively, allocating resources to high-impact initiatives and maximizing ROI for digital marketing spend.
- Continuously evaluate performance and adjust budget allocations accordingly to optimize results.
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