Manager - Digital Marketing (5-9 yrs)
Job Description : Digital Marketing Manager
Exp: 5 - 9 years
Job Responsibilities :
- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
- Devising strategies to drive online traffic to the company website.
- Tracking conversion rates and making improvements to the website.
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Utilising a range of techniques including paid search, SEO and PPC.
- Managing online brand and product campaigns to raise brand awareness.
- Responsibility for planning and budgetary control of all digital marketing
- Evaluating customer research, market conditions and competitor data.
- Improving the usability, design, content and conversion of the company website
- Review new technologies and keep the company at the forefront of developments in digital marketing.
Required Skills :
- Experience managing PPC, SEO and Affiliate programmes.
- Strong understanding of current online marketing concepts, strategy and best practice.
- Experience in eCommerce, SEO, PPC, Email marketing, and social media.
- Previous experience in a similar digital marketing role.
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
NOTE : Must have Experience in E-commerce/Dotcom Industry (Real Estate Online portal experience is mandatory),
Example : Magibricks, 99acres,propertywala, housing.com, India property, etc.
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