Recruitment Analyst at Rafox Systems India
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Manager - Digital Marketing (5-9 yrs)
Digital Marketing Manager
1. Develop and execute comprehensive digital marketing strategies aligned with company objectives and target audience demographics.
2. Oversee all aspects of digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising.
3. Monitor and analyze key performance indicators (KPIs) to measure the success of digital marketing efforts and make data-driven decisions for optimization.
4. Manage and allocate budget effectively across various digital channels to maximize ROI and achieve set targets.
5. Collaborate with cross-functional teams, including content creators, designers, and developers, to ensure cohesive and effective digital campaigns.
6. Stay updated with industry trends and best practices in digital marketing, and implement innovative strategies to maintain a competitive edge.
7. Conduct market research and competitor analysis to identify opportunities and challenges in the digital landscape.
8. Optimize website and landing pages for improved user experience and conversion rates.
9. Develop and maintain relationships with digital marketing vendors and agencies to leverage external expertise and resources when necessary.
10. Lead and mentor a team of digital marketing specialists, providing guidance, feedback, and professional development opportunities.
11. Coordinate with sales and product teams to align digital marketing efforts with overall business objectives and sales targets.
12. Monitor and ensure compliance with relevant regulations and guidelines, such as GDPR and ADA accessibility standards, in all digital marketing activities.
13. Prepare and present regular reports on digital marketing performance to senior management, highlighting achievements, insights, and areas for improvement.
14. Continuously test and optimize digital marketing tactics, including A/B testing, to improve campaign effectiveness and drive continuous improvement.
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