Recruiter at M/s Ealamiun Resource India Pvt Ltd
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Manager - Digital Marketing (5-8 yrs)
Digital Marketing Manager
CTC: 7.0-8.0 L/a
Location: Aluva
Experience : 5-7 Years in digital marketing
YOUR RESPONSIBILITIES INCLUDE:
- Drive paid campaigns across all performance marketing channels, including but not limited to: Ad words, Social Media Platforms (Facebook, Instagram, YouTube), affiliate, retargeting networks, etc.
- Drive campaigns from planning to execution and beyond to meet key performance metrics
- Own complete budgets & Return On AD Spends from performance marketing, innovate, experiment & test audience segmentation, ad placements, retargeting and new channels to maximize full-funnel performance
- Develop, implement and refine retention marketing strategy, including but not limited to email marketing, loyalty and referrals, to drive repeat purchases and maximize customer LTV
- Identify, evaluate and select appropriate tools to enhance and automate marketing processes
- Test new channels and trends (such as voice search, Augmented Reality, Virtual Reality, Digital Out of Home, etc.)
- Establish and track performance marketing KPIs
- Analyze data and understand user behavior on each platform.
- Good analytical skills, with an ability to quickly translate data-driven insights into actions
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