HR at AppSierra Solutions Private Limited
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Manager - Digital Marketing (5-10 yrs)
Description :
We are looking for a skilled and experienced Digital Marketing Manager who specializes in SEO (Search Engine Optimization) and SMM (Social Media Marketing). As a Digital Marketing Manager, you will be responsible for developing and executing digital marketing strategies to drive online traffic and achieve business objectives. You will work closely with cross-functional teams and external partners to optimize our online presence and reach our target audience.
The ideal candidate will have a strong understanding of SEO principles and techniques, as well as experience in managing social media platforms and campaigns. You should be knowledgeable about the latest digital marketing trends and tools, and have a creative and analytical mindset. Strong communication skills and the ability to work independently are also essential for this role.
Responsibilities :
- Develop and implement digital marketing strategies to increase online visibility and drive traffic to our website.
- Optimize website content and structure for improved search engine rankings
- Conduct keyword research and optimize website pages with relevant keywords
- Monitor and analyze website traffic and user behavior using web analytics tools
- Manage social media platforms, including creating and scheduling content, monitoring engagement, and responding to comments and messages.
- Plan and execute social media advertising campaigns to increase brand awareness and drive conversions.
- Collaborate with internal teams and external partners to develop and optimize landing pages and digital advertisements.
Requirements :
- Bachelor's degree in Marketing, Business, or a related field
- Proven experience in digital marketing, with a focus on SEO and SMM
- In-depth knowledge of SEO principles and techniques
- Familiarity with web analytics tools (e.g., Google Analytics) and social media management platforms (e.g., Hootsuite, Buffer)
- Proficiency in HTML and CSS is a plus
- Excellent written and verbal communication skills
- Strong analytical and problem-solving abilities
- Ability to work independently and collaborate effectively with cross-functional teams
