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18/05 Sanjay Mahapatra
HR at Kalinga Global Services

Views:178 Applications:25 Rec. Actions:Recruiter Actions:11

Manager - Digital Marketing (5-10 yrs)

Bhubaneshwar Job Code: 326349

Roles and Responsibilities

- Create and execute comprehensive digital marketing strategies aligned with business goals.

- Oversee the planning and execution of campaigns across various digital channels such as SEO, SEM, social media, email, and content marketing.

- Develop engaging and high-quality content for various digital platforms.

- Manage content creation, publication, and distribution across different channels to ensure consistency and alignment with brand guidelines.

- Drive social media strategy, content creation, and community engagement.

- Monitor social media trends, analyze performance metrics, and implement improvements.

- Optimize website content for search engines to improve organic visibility and rankings.

- Conduct keyword research, on-page optimization, and implement SEO best practices.

- Plan, execute, and optimize paid advertising campaigns (PPC) to drive targeted traffic.

- Monitor ad performance, analyze data, and adjust strategies to maximize ROI.

- Utilize analytics tools to track and report on digital marketing performance.

- Provide regular reports and insights to key stakeholders, and use data to make informed decisions.

- Work closely with cross-functional teams including sales, design, and product teams to ensure alignment of marketing strategies with overall business objectives.

- Collaborate with external partners and agencies when necessary.

- Develop and execute comprehensive lead generation strategies aligned with business goals.

- Utilize various digital marketing channels, including but not limited to SEO, SEM, social media, email marketing, content marketing, and paid advertising, to generate high-quality leads.

Desired candidate profile :

- Strong understanding of various digital marketing channels and tools.

- In-depth knowledge of SEO, SEM, social media, content marketing, and email marketing best practices.

- Experience with marketing automation tools and CRM systems.

- Analytical mindset with the ability to interpret data and make informed decisions.

- Excellent communication and interpersonal skills.

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