Digital Marketing Manager

- The Digital Marketing Manager is responsible for designing, implementing, and managing the full digital presence of the company. This includes building and maintaining the website and ensuring an optimal UX Design; maintaining the organization's presence on social media sites; implementing Search Engine Optimization (SEO) campaigns, analyzing reports, and providing guidance for digital marketing strategies that lead to greater client engagement, positive brand awareness and sales.

Duties and Responsibilities :

- Designs, builds and edits website in Hubspot based on guidance from the organization.

- Performs routine site maintenance and ensures optimal performance across all devices.

- Tracks and maintains company's ownership of internet domains.

- UX Design : Ensures all aspects of the end-user's digital interaction with the company are aimed at creating engagement.

- Ensures consistent and unified web design across the organization's web properties.

- Researches new digital marketing trends and optimization tactics.

- Analyzes SEO metrics to measure effectiveness.

- Identifies opportunities to improve user engagement.

- Continuously provides guidance for new digital marketing campaigns and strategies that leads to greater client engagement, positive brand awareness and sales.

- Ensures compliance with company policies, procedures, and ethical standards; software licenses; and applicable state and federal laws and regulations including data security, privacy, and intellectual property laws.

- Performs other related duties as assigned.

Required Skills/Abilities :

- Strong written and verbal communication skills are a Must

- Ability to explain technical situations in layman's terms.

- Experience in website management, analytics, design, and SEO best practices is a Must

- Experience managing websites through Hubspot is highly preferred.

- Experience using Canva, or similar software, to create basic marketing graphics is highly preferred.

- Working knowledge of programming languages and operating systems.

- Experience with implementation of current IT security protocols.

- UX Design experience preferred.

- Strong analytical, troubleshooting, and problem-solving skills.

- Self-starter, demonstrates high level of motivation and follow through.

- Reliable, dependable, and detail-oriented.

Education and Experience :

- Bachelor's degree in Computer Science or related field required; coursework in digital media, web design, and/or computer programming highly preferred.

- Equivalent progressive professional experience may be substituted for education.

- Minimum 5 years of hands-on experience.

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