Founder and Principal Associate at rFactor Consultants
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Manager - Digital Marketing (5-10 yrs)
DIGITAL CAMPAIGN DESIGN AND EXECUTION :
- Run the annual digital marketing campaign calendar to deliver high engagement campaigns.
- Create innovative campaign ideas and benchmark against the best in class.
- Develop engaging, creative & innovative communications & design strategy for the campaigns.
- Develop the media plan & execute the campaign.
- Work with agency ecosystem &cross functional teams within the function (tech, analytics, search)to successfully deliver the campaigns &maximize the output.
- Create milestone charters by campaign and undertake in-depth post campaign analysis.
MOBILE APP MARKETING :
- For key digital properties, create an app and run it end-to-end
- Should understands the mobile app ecosystem & marketing.
- Ideate, visualize and create app, end-to-end from UI/UX, to content, app development, marketing and updating the app basis learnings
- Drive performance marketing for app.
- Should have knowledge of performance marketing tracking tools like Flurry / Appsflyer / AdJust / HasOffers / MAT/Appsalar
- Drive app rankings & SERP via ASO.
- Analytical skills and knowledge of tools like Omniture/Mixpanel/Google Analytics Premium
VIDEO PRODUCTION :
- Undertake video marketing initiatives to promote the campaign via videos.
- Ideate and create videos with the help of an agency ecosystem.
MANAGEMENT OF DIGITAL ASSETS :
- Management of campaign pages on owned assets, relevant microsites and content portals
- Create annual campaign calendars in accordance with the brand & business strategy to drive traffic and engagement on these assets.
- Assess and manage campaigns across touch points
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