Director at Astitva HR Solutions Pvt Ltd
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Manager - Digital Marketing (4-8 yrs)
Responsibilities:
- Develop Digital Marketing strategies to build a lasting digital connection with consumers enabling the full end to end user purchase experience and retention.
- Responsible for customer acquisition & retention.
- Driving traffic to website to generate leads and tracking conversions, and key KPIs.
- Plan and monitor the ongoing company presence on social media (LinkedIn, Twitter, Facebook etc.)
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs
- Launch optimized online adverts through Google Adwords. to increase company and brand awareness and Conversion
- Develop paid social media campaigns to target relevant audience and drive traffic to our websites.
- Evaluate and develop a long-term SEO strategy (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
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