Manager - Digital Marketing (4-8 yrs)
Manager Digital Marketing - Fancy Fluff- MUMBAI
Job Description :
- Assist in the formulation of strategies to build a lasting digital connection with consumers & stakeholders
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and in store activities.
- Collaborate with designers to improve user experience
- Attend Exhibitions & fairs in regard with Baby Products
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors (photo shoots)
Requirements and skills :
- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google Ad words and email campaigns and SEO/SEM
- Working knowledge of ad serving tools.
- Perfect knowledge of web analytics tools (e.g. Google Analytics, Net Insight, Web Trends etc.)
- Skills and experience in creative content writing
- Analytical mind set and critical thinking
- Excellent communication and interpersonal skills
Please send resume
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