Remote working (Work from Home)

Digital Marketing Manager__expertise in - Facebook and Google is a must (Search, UAC, Facebook, DV360, Affiliate Marketing

Responsibility

- Manage digital campaigns, from ideation to media planning, creative communication, and in-depth analysis of performance to drive optimisation.

- Identify, ideate, execute and report on growth marketing strategies that can move the needle across the company's revenue & subscriber growth goals.

- Innovate growth hacks as simple as text changes on a page to multi-dimensional, long-term bets that require cross-functional(product, tech, and analytics) alignment and initiatives.

- In-depth understanding of Google/Facebook platforms customer audience capability, various types of campaigns and objectives, ability to understand what campaign suits better as per business objectives.

- Obsession around customer behaviour, customer segmentation, and targeting to ensure sharp targeting of customers with relevant communication.

- Work closely with product, tech, and analytics to understand the complete customer journey and ideate around interventions to improve customer experience, thereby improving subscription conversions.

- Work with the creative team to make sure all performance marketing creative assets are built effectively as well as gather learnings to improve them.

- A key resource in developing internal core competency around the ability to segment, target, acquire, re-target and optimize consumer acquisition across a coordinated growth marketing strategy through all marketing channels and sources.

Qualification :

- 4+ years of experience with a proven track record of driving subscriber and revenue growth through testing and deploying effective marketing campaigns and growth hacks across different channels(including Facebook & Google).

- Tactical experience of working on multiple digital advertising platforms (with expertise in - Facebook and Google is a must)

- Experience working with cross-functional teams like product, tech, and analytics.

- Working knowledge of tools like Google Analytics, Firebase/Appsflyer/Brand/Adjust.

Proven experience of handling multiple paid campaigns on (Search, UAC, Facebook, DV360, Affiliate, etc.)

- Should have a high level of comfort with data and strong analytical skills.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.