Talent Acquisition Intern at Hireginie talent cloud
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Manager - Digital Marketing (4-7 yrs)
Our Client: It's a leading logistics tech company in India that provides on-demand intra-city transportation services. The company's solutions cater to a variety of industries, offering features like real-time tracking, flexible pricing, and reliable delivery support across multiple cities.
Job Title: Digital Marketing Manager (Performance Marketing)
Experience: 4 - 7 Years
Education: Bachelor's degree in Marketing, Business Administration, Digital Marketing, Communications, or a related field
Locations: Bangalore
Roles and Responsibilities:
- This role focuses on developing strategies and planning Go-to-Market approaches for digital marketing in new city and country launches.
- Execution and management of all digital marketing channels with the aim of increasing the customer acquisition and retention across various channels, including Google Ads, Meta, Programmatic, and Affiliates.
- You will work closely with performance marketing agencies and with cross-functional internal teams such as business, product, data analytics, and creative to ensure that marketing efforts align with overall business goals.
- Analyze new market trends in performance marketing and regular competitors analysis to create an action plan to put them into execution
Requirements:
- 4+ years of Digital Marketing experience.
- Proven track record of managing successful campaigns across multiple channels for international countries and handling agencies.
- Strong quantitative, analytical, and problem-solving skills to make data driven decisions that will help to achieve targets.
- Ability to work independently in a fast-paced environment to drive both strategy and ground execution.
- Excellent communication and interpersonal skills.
- Deep understanding of analytics tools, insight generation and attribution models that are best aligned with the channel strategy.
- Should be currently in a role where he/she manages an internal execution team or an agency.
