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Manager - Digital Marketing (4-6 yrs)
Job Description :Location : ChennaiExperience : 4 - 6 YearsFunction : Technology - IT & Systems
Qualification : UG: Any Graduate - Any Specialization PG: Any Postgraduate - Any Specialization Working Days : 6 Days a Week (9:30 AM to 6:30 PM)
Job Nature : Full Time
salary: 5 to 8 LPA
Responsibilities and Duties :
- Plan and execute a clearly defined, comprehensive digital marketing strategy
- Plan and execute all campaigns and spends across all digital channels including Facebook, Google search and display, Instagram, email, etc.
- Brainstorm and build additional digital marketing channels including push marketing, affiliate marketing, etc.
- Use analytical tools to monitor key performance metrics like CPC, CPA, CAC, conversion rates daily and optimize accordingly
- Present and analyze campaign performances, improvement opportunities and growth strategies
- Evaluate emerging technologies and offering thought leadership
- The role reports into the Co- Founder
- The track, report and analyze website analytics and SEO performance.
- Track Manager Google Adwords, Facebook, Youtube Words.
- Optimize copy and landing pages for search engine marketing.
- Perform ongoing keyword discovery, expansion, and optimization.
- Research and implement search engine optimization recommendations.
- Research and analyze competitor advertising links.
- Develop and implement link building strategy.
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
- Work with editorial and marketing teams to drive SEO in content creation and content programming.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Key Skills :
Experience with Google Adwords and Facebook services, youtube, Linkedin including Analytics and Webmaster Tools. A functional understanding of HTML and CSS.
Job Type: Full-time
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