Manager - Digital Marketing (3-9 yrs)
Key Responsibilities:
1. Develop and execute comprehensive digital marketing strategies tailored to the mall's objectives, including promotions, events, and seasonal campaigns.
2. Manage the mall's online presence across various digital platforms, including the website, social media channels, email marketing, and mobile apps.
3. Create engaging content, including graphics, videos, and written materials, to attract and retain customers, showcasing the mall's offerings and events.
4. Monitor and enhance Social Media Followers, engaging with the audience to foster community and increase brand loyalty.
5. Continuously optimize the website loading time to ensure a seamless user experience and improve SEO rankings.
6. Collaborate with internal teams and external agencies to optimize SEO/SEM strategies and enhance the mall's visibility in online searches.
7. Monitor and analyze key performance metrics, such as website traffic, social media engagement, conversion rates, and ROI, using analytics tools to improve marketing efforts.
8. Implement and oversee paid advertising campaigns across different digital channels, ensuring efficient budget allocation and maximizing returns.
9. Maintain strong relationships with mall tenants, coordinating digital marketing initiatives to support their promotional efforts and drive foot traffic to their stores.
10. Stay updated on industry trends, emerging technologies, and digital marketing best practices to propose innovative ideas and strategies for continuous improvement
