Manager - Digital Marketing (3-8 yrs)
This position entails working from our office located in Teynampet, Chennai
Responsibilities
- Manage AdWords and other paid channels
- Set targets and build strategies to help achieve them
- Develop and implement campaigns to better lead quality and beat the competition
- Perform data analysis around web traffic and other key metrics
- Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels
- Communicate with team members on campaign developments, timelines, and results
- Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
- Analyze web traffic metrics and suggest solutions to boost web presence
- Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
- Keep up-to-date with our audience's preferences and proactively suggest new
campaigns
- Liaise with Marketing, Sales, Design and Content teams to optimize customer
experience and ensure brand consistency
- Establish best practices in digital marketing
Requirements
- 3-5 years of experience in Digital Marketing or a similar position preferred
- Relevant Bachelor's degree preferred
- Proven experience building campaign strategies from scratch
- Basic knowledge of analytics tools and the ability to set up tracking/reporting
mechanisms to capture key metrics
- Experience working with data
- Solid knowledge of web analytics tools like Google Analytics
- Hands on experience with online marketing tools and practices
- Demonstrable experience with SEO/SEM and CRM software
