Manager - Digital Marketing (3-7 yrs)
- 4 to 6 years of working in an Event Management company / Agency / Similar industry
- Developing event marketing strategies that align with the overall brand and business objectives
- Stay up-to-date on industry trends and best practices, and incorporate them into event marketing strategies to stay ahead of the competition
- Drive the Company's digital presence to boost brand awareness while increasing traffic to acquire new -customers
- Plan, execute, and manage all digital marketing activities including SEO, SEM, email marketing, and social media
- Maintain consistent brand messaging across all social channels
- Uploading and updating online content on the company's website and social media accounts
- Experience with SEO and SEM strategy and keyword research
- Experience working in website analytics tools, such as Google Analytics
- Proficient in MS Office Suite, including Outlook, Excel and Word.
- Proficiency in photo and video editing software
- Creating and managing timelines and budgets for event marketing campaigns
- Conducting market research to identify event opportunities and understanding target audience preferences
- Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns
- Prepare reports and analytics on the overall performance of various marketing campaigns, including ROI
- Designing website banners and assisting with web visuals and, where necessary, liaising with graphic designers
