The Digital Marketing Manager will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, generate leads, and increase engagement across various online channels. The ideal candidate will have a strong background in digital marketing, with experience in content creation, social media management, SEO/SEM, email marketing, and analytics. This role offers the opportunity to work in a fast-paced, creative environment and make a significant impact on the company's digital presence and growth.

Key Responsibilities :

- Develop and implement digital marketing strategies to promote [Event Management Company Name] and its services, with a focus on increasing brand visibility and driving customer acquisition.

- Manage the company's social media accounts (e.g., Facebook, Instagram, Twitter, LinkedIn) to engage with followers, share relevant content, and foster community engagement.

- Create and curate engaging content for digital channels, including blog posts, articles, videos, and graphics, to attract and retain target audiences.

- Optimize website content and structure for search engines (SEO) to improve organic visibility and drive traffic to the company's website.

- Plan and execute email marketing campaigns to nurture leads, promote events, and maintain communication with clients and prospects.

- Monitor and analyze key performance metrics across digital channels, using data insights to inform decision-making and optimize marketing strategies.

- Stay updated on industry trends, best practices, and emerging technologies in digital marketing, and recommend innovative approaches to enhance the company's online presence.

- Collaborate with internal teams, including sales, design, and event management, to align digital marketing efforts with overall business objectives and campaign initiatives.

Qualifications :

- Bachelor's degree in Marketing, Communications, or related field.

- Proven track record of success in digital marketing, with a minimum of [X] years of experience in a similar role, -preferably in the events industry.

- Strong understanding of digital marketing principles and techniques, including content marketing, social media management, SEO/SEM, email marketing, and analytics.

- Proficiency in digital marketing tools and platforms, such as Google Analytics, Facebook Ads Manager, Hootsuite, Mailchimp, etc.

- Excellent communication skills, with the ability to craft compelling content and engage with online audiences effectively.

- Creative thinker with a passion for innovation and a willingness to experiment with new ideas and strategies.

- Detail-oriented with strong analytical skills, capable of interpreting data and deriving actionable insights to drive business results.

- Ability to multitask and manage multiple projects simultaneously in a fast-paced environment.

- Team player with excellent interpersonal skills and the ability to collaborate with cross-functional teams.

Benefits :

- Competitive salary commensurate with experience

- Opportunities for professional development and career advancement

- Vibrant and inclusive work environment with a focus on creativity and collaboration.

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