Manager - Digital Marketing (3-5 yrs)
We have an urgent requirement for Digital marketing manager to join our team.Below are the desired skills for this role :
1) BS/MS degree in marketing or a related field.
2) Proven working experience in digital marketing.
3) Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
4) Team spirit; strong communication skills to collaborate with various stakeholders.
5) Good time-management skills.
6) Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
7) Experience in optimizing landing pages and user funnels.
8) Experience with Ala and multivariate experiments.
9) Solid knowledge of website analytics tools (e.g- Google Analytics, Omniture, WebTrends).
10) Working knowledge of ad serving tools (e.g., DART, Atlas).
11) Experience in setting up and optimizing Google Adwords campaigns.
Netlnsight,
12) Working knowledge of HTML CSS, and JavaScript development and constraints.
13) Strong analytical skills and data-driven thinking.
14) Up-to-date with the latest trends and best practices in online marketing measurement
Roles and responsibilities-:
1) Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
2) Design, build and maintain our social media presence.
3) Measure and report performance of all digital marketing campaigns, and against goals (ROI and (PIs)
4) Identify trends and insights, and optimize spend and performance based insights.
5) Brainstorm new and creative growth strategies.
6) Plan, execute and measure experiments and conversion tests.
7) Collaborate with internal teams to create landing pages and optimize the user experience.
8) Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
9) Instrument conversion points and optimizes user funnels.
10) Collaborate with agencies and other vendor partners.
11) Evaluate emerging technologies. Provide thought leadership and perspective for adoption wherever appropriate
Interested candidates can revert
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