Responsibilities:

Brand Building

- Building key messaging campaigns

- Monitoring the competition and making suggestions for improvement

- Blog/Article writing experience, website front-end, building, video editing hands-on.

Lead Generation

- Running campaigns to generate sales accepted leads.

- Plans, executes, and measures experiments and conversion tests.

- Using persuasive email marketing strategies to create newsletters and marketing strategies.

- Utilizes strong analytical ability to evaluate end-to-end internal & external experience across multiple channels and target audience touch points.

- Identifies critical conversion points and drop off points and optimizes user funnels.

- Collaborates with agencies and other vendor partners.

- Evaluates emerging technologies.

- Collaborates with internal teams to create landing pages and optimize user experience on digital platform

- Will be working closely with the Marketing & Business Development team to bring more leads & business.

Social Media management

- Designs, builds, and maintains our social media presence.

- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

- Identifies trends and insights and optimizes spend and performance based on the insights.

- Brainstorms new and creative growth strategies through digital marketing.

- Creating strategy to get more tractions on social media posts.

- Knows how to create Social Media creatives, carousels using digital professional trending software.

- Inbound Marketing, PPC, off-page, on-page SEO

Research & Market Analysis

- Conducting in-depth market research to identify prospects , trends, competitor strategies, and customer behavior.

- Utilizing data analytics tools to measure campaign effectiveness and consumer engagement.

- Performing SWOT analysis to strengthen branding and marketing initiatives.

- Gathering insights on industry best practices and ideal customer profile .

- Analyzing customer feedback and survey data to refine marketing strategies.

Collateral Building

- Working on creating case studies along with delivery and sales teams

- Brochure and sales pitches creation and updation

- Proposal writing during sales process

Website management and Analytics

- Plans and executes all web, SEO/SEM, Google analytics, database marketing, email, social media, and display advertising campaigns.

Educational Qualifications required:

- Bachelor's /master's or relevant degree in marketing or a related field.

- Proven working experience in digital marketing, particularly within the industry.

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

- Experience in optimizing landing pages and user funnels

- Experience with A/B testing and multivariate experiments

- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)

- Working knowledge of ad serving tools.

- Experience in setting up and optimizing PPC campaigns on all major search engines.

- Self-motivated, highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

- Excellent communication skills.