HR Manager at Tempt Smart Pvt Ltd
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Manager - Digital Marketing (2-4 yrs)
Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- 2/5+ years of demonstrable proven track record (hands-on) in launching, managing a website and digital marketing - (digital media marketing, social media management, mobile and email marketing, driving user.
- Varied industry exposure in running PPC, Affiliates, Email and Display campaigns focusing on on-site visits and managing /dealing with logistics set-ups.
- Having closely worked with ecommerce aggregators and performance marketing agencies and should have dealt with site platform technology platforms like Shopify, Ship rocket etc.
- Design, build and maintain our social media presence, Grow and monitor campaign budgets.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate