Recruiter at Career Peach
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Manager - Digital Marketing (10-20 yrs)
Digital Marketing Manager
Job Description :
1. Develop and manage digital marketing campaigns including video and display advertising, SEO, SEM, Social Media and PPC, Email and Affiliate marketing to drive sales and new customers.
2. Responsible for media planning and budgetary control of digital marketing activities
3. Build alliances with platforms and properties where potential customers tend to engage.
4. Focus on customer funnel driving acquisition, activation, retention, and monetization.
5. Review new technologies and keep the Company at the forefront of development in digital marketing.
6. Brainstorms new and creative growth strategies through digital marketing.
7. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
8. Responsible for all regular reporting and analysis of digital activity providing crucial insights into further sales and marketing opportunities, and effectively communicating this to the team.
Requirements :
1. 10+ years of experience in Digital Marketing including (SEO, PPC, Email, Affiliate, and Influencer Marketing)
2. Minimum 6 years of experience in ecommerce industry in D2C
3. Preferred with US, UK Market experience.
4. Master's degree in business, Marketing or equivalent is preferable.
5. Excellent English communication skills.
6. Strong analytical skills and data-driven thinking.
7. Must be able to juggle multiple projects at the same time.
8. Ability to work in a fast-paced dynamic environment.
9. Experience in using web analytics and social media analytics tools to help measure and optimize campaign performances.
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