Manager - Digital Marketing (10-16 yrs)
Responsibilities :
- Develop and execute comprehensive digital marketing strategies to drive online traffic to the company website and increase brand awareness.
- Plan and manage all digital marketing channels including SEO, SEM, email, social media, display advertising, and affiliate marketing campaigns.
- Collaborate with cross-functional teams to develop and optimize landing pages, user funnels, and customer journeys to enhance the digital experience and maximize conversion rates.
- Analyze key metrics and track performance of digital marketing initiatives using web analytics tools (e.g., Google Analytics, Adobe Analytics) to measure ROI and identify areas for improvement.
- Stay up-to-date with the latest trends and best practices in digital marketing and leverage emerging technologies to enhance campaign effectiveness.
- Manage digital marketing budgets and allocate resources effectively to achieve marketing objectives within budgetary constraints.
- Lead and mentor a team of digital marketing professionals, providing guidance, support, and performance feedback to foster skill development and career growth.
- Collaborate with creative teams to develop engaging content for digital marketing campaigns, ensuring brand consistency across all channels.
- Identify opportunities for strategic partnerships and collaborations with influencers, industry organizations, and other stakeholders to amplify brand reach and drive customer acquisition.
- Work closely with sales teams to align digital marketing efforts with sales objectives and support lead generation and customer acquisition efforts.
- Monitor and report on competitors' digital marketing activities and industry trends to identify threats and opportunities and make recommendations for adjustments to the marketing strategy as needed.
Qualifications :
- Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.
- Proven experience in digital marketing with a track record of successfully developing and implementing digital marketing strategies that drive business results.
- Strong understanding of digital marketing channels, tools, and techniques including SEO, SEM,
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
