- As a Facebook Marketing Specialist, you will work to help scale social advertising efforts geared towards Maximum lead generation & ROI.

- This role is for someone who is able to find efficient growth via Facebook and Instagram

- You thrive in building, maintaining, and optimizing digital advertising campaigns and have an experimental and methodological approach. The position requires a blend of creativity, analytical skill, perseverance, and results-oriented problem-solving.

Primary Responsibilities :

- Build and launch Facebook / Instagram Ads

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize the user experience

- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

- Help create weekly and monthly reports

- Recommend new strategies based on data and testing

- Help set up processes

Qualifications

- Extremely fluent in written English

- 3+ years of hands-on e-commerce marketing experience, including Facebook & Instagram

- A self-starter mentality, a strong sense of ownership, and an appetite for learning

- Moderate to advanced Excel experience (pivot tables, graphs, etc.)

- Demonstrable success in improving account performance in direct response to Facebook and/or Pinterest advertising, and a desire to champion both. Similar online ad experience will be considered as well.

- Ability to uncover insights from data and use quantitative methods to answer questions and to find opportunities for optimization

- An eye for good design and can create ad concepts quickly leveraging basic design thinking (note: graphics design experience is not required but is considered a plus)

- A passion for marketing, social advertising, and a positive attitude in all regards

- A desire to remain up-to-date with trends, new features, and functionalities in social advertising

- Familiarity with Facebook Ads Manager/Power Editor or equivalent, including bulk upload, is a plus.

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