- Opportunity within a company with a solid track record of performance

- Flexible working options

- Attractive Salary & Benefits

- Our client is where we bring excellence in commercial cleaning services to our clients in Melbourne. We are dedicated to providing top-quality cleaning services that respect your space and adhere to our vision of sustainability. With extensive experience in the commercial, retail, and industrial sectors, we are committed to building our reputation as the most responsive and customer-centric cleaning partner in the industry.

- Our team of skilled and reliable cleaners is available to solve your cleaning problems 24/7. We are constantly learning and improving to ensure that we are providing the best possible service to our clients. Thank you for considering Island Cleaning Agency for your cleaning needs. We are eager to assist you and help make your space shine. When first impressions matter, trust us to deliver exceptional results.

The Job :

Your Responsibilities will include :

- Devising actionable strategies from customer insights.

- Bringing the consumer perspective to marketing decision making by executing market analysis and research activities and providing insights and recommendations.

- Managing external agencies for the execution of research projects.

- Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs.

- Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities.

- Conveying analysis and recommendations via presentations and written reports.

- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.

- Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.

- Reviewing and optimising the design and content of all online assets including the company website and social media pages.

- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.

- Using A/B testing to optimise digital marketing performance.

- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.

- Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.

- Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.

- Developing and managing the editorial calendar to ensure deadlines are met.

- Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.

- Managing relationships with external marketing agencies.

- Ensuring consistency of brand voice, style and tone across all content.

- Driving performance marketing via Facebook Ads, Display Ads, Google Ads and SEO / SEM.

- Developing and managing the editorial calendar.

Ideal Candidate

Skills Required:

- You have at least 1 year experience ideally in Content Management, Digital Marketing or Consumer Insights / Market Research within Industrial industry.

- You have the ability to develop engaging content for a wide range of audiences.

- You are a creative marketing professional, preferably with a strong content creation and writing background.

- You are experienced in managing a wide range of qualitative and quantitative research.

- Experience within Content Management, Content Planning and Performance marketing would be a strong advantage.

- You are highly goal driven and work well in fast paced environments

- You pay strong attention to detail and deliver work that is of a high standard

- You are adaptable and thrive in changing environments

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.