Digital Makreting Manager - Personal Care 

About : 

- Our client is a children's personal care brand curated with love for your little ones which provides safe and effective products that could clean, nourish and nurture them.

- Our client has created safe personal care products using unique formulations with nature derived and toxin free ingredients for kids and teenagers focusing on authentic, scientific and sustainable methods.

- Their mission is to create products that parents could allow their children to use, with confidence.

- All the products were subjected to the extremely stringent - Parent test'. Upon passing, they were submitted to the various international regulatory bodies for their testing and approval.

- Today, all the brand's products are Australian Certified Toxic-Free and Allergy Certified by SCA, a safe and unbiased authority that certifies a product only when it passes its strict guidelines.

- Our client believes in giving back! They want to be a purpose led brand and leave safer planet for the future generation. All their packaging is completely recyclable. The team has also tied up with a large recycling plant to remove a ton of plastic from the environment every month.

Responsibilities :

- Design, drive implementation and monitor all aspects of the digital marketing strategy for our client's D2C business

- Keep a track of the performances in all the marketing areas and thus discover any hindrances to strategies.

- Demonstrate superior technical expertise and organizational capabilities in project and campaign management.

- Closely work with the strategy and product teams to be at a similar pace to improve marketing and campaign performance.

- Drive campaigns from planning to execution and beyond to meet key performance metrics.

- Manage all key digital marketing channels - social media, website, brand advertising, performance advertising, SEO, emailers, and digital PR

- Manage the D2C website and constantly work to optimize and improve conversion rates

- Work with the SEO agency and drive the execution of the SEO strategy

- Work with the agency to optimize performance marketing campaigns and improve D2C revenue and ROAS

- Manage social media channels and platforms, drive engagement and build the community

- Allocate budgets and analyze and recommend modifications to ad spends

Experience :

- At least 3 to 5 years of experience in digital marketing (preferably with B2C companies). D2C experience would be an added advantage.

- Experience in working with various digital marketing channels and platforms, particularly with SEO, Meta ads and Google ads

Skills : 

Analytical Skills : should be able to analyze the overall marketing performance

Strategic Skills : SEO/SEM/ Online Marketing, Aware about marketing Database, Display Advertising Campaigns, Maintaining social media presence

Technical Skills : MS Excel, Google Analytics, Google AdWords, PPC, email/SMS/affiliate marketing, PPC and hands on experience with any performance and social platform

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