Assistant Manager - HR at Greenbridge Consulting
Views:31 Applications:15 Rec. Actions:Recruiter Actions:1
Manager - Digital Campaign - eCommerce (5-12 yrs)
Designation : Digital Campaign Manager
Company : Ecommerce
Roles & Responsibilities :
- Strategize, Plan and Execute new user acquisition across paid and unpaid channels.
- Own end to end execution of one acquisition channel, coordinating with external and internal stakeholders.
- Optimize campaigns based on CPI.
- Lead new experiments/projects for growing the user base for Organization.
- Continually manage and optimize processes for meeting KPIs.
- Analyze campaigns and in-app user behavior through analytics tools such as Appsflyer, Adjust, Amplitude, Firebase etc.
- Make analytics and data driven decisions to optimize campaigns to achieve objectives.
- Run multiple A/B and/or Multivariate tests on campaigns and monitor and track the results of the same.
- Maintain internal campaign dashboards to track daily performance.
- Share weekly performance reports with all teams along with analysis of past performance and strategy going forward.
- Work with the respective account managers on overall account strategy.
- Managing organic and inorganic (Facebook Ad, UAC, etc) funnels of growth.
- Ensuring cost effective user acquisition combined with better retention.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
