HR Executive at Mann Travels
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Manager & Developer - Marketing Campaign - Travel Agency (3-9 yrs)
Mann Travel is a leading Travel Agency in Australia and New Zealand. We are currently seeking a Hubspot Marketing specialist to join our exciting team at our contact center in Pitampura, New Delhi. In this position, you will be fundamental in targeting our customers and utilizing your specialized technical knowledge to design, build and execute database marketing campaigns using Hubspot.
As a Hubspot Marketing specialist, you will be responsible for the following duties:
- Designing, building and automating database marketing campaigns in support of key marketing strategies.
- Configuring new and recurring SMS/Email/Direct mail campaign delivery schedules, using Hubspot.
- Providing counts, verifying data sources, and manipulating customer data, using the Hubspot lists and Excel
- Building campaign workflows using the Hubspot Campaign Management System
- Designing significantly more complex parts of a system, and reviewing developed work.
- Writing & editing blog posts and setting up landing pages
- Manage all marketing channels including Social Media to support promotions and other sales activities.( SEO, SEM, retargeting).
- Take the lead in creating monthly performance reports to highlight progress towards goals, areas of improvement and recommendations for future programs.
- Provide recommendations based on marketing analytics and inbound assessment to address key business and marketing challenges.
- Develop and manage Google AdWords campaigns
- Employ testing and tracking tools using A/B testing and leveraging services such as Google analytics to improve e-mail and web marketing results.
- Troubleshoot technical issues related to HTML templates, list segmentation and other aspects of email execution.
Apply for this job if you are certified for both Inbound Marketing and HubSpot Software
Skill Set Required:
- c ollege degree preferred and two years of web/marketing / social media experience.
- Hubspot marketing & CRM experience is a must.
- Knowledge of the language of SEO - organic search, PPC marketing, CTR, CPC, SEM, ROI, keyword density, long-tail keywords.
- Exceptional PC Skills are essential and experience with any/all of the following software packages is preferred: Adobe Creative Suite, additional Video Editing Software, Google Suite, Google Analytics & AdWords.
- Knowledge of web-based applications including HTML, CSS, blogging platforms; CMS.
- Exceptional oral and written communication skills
- Outstanding ability to work well in a team
- The ability to think creatively, take initiative, multitask and manage projects under pressure
- An unwavering persistence, commitment, passion and enthusiasm for this work
Performance Indicators:
- Timely execution of marketing initiatives pursuant to the marketing calendar of events
- Leads and opportunities generated from marketing initiatives
- Email & Web lead automation
- Use of all features of Hubspot Enterprise version
- Annual performance reviews
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