Manager - Data Research - B2B Vertical - Consumer Brand (5-12 yrs)
Role & Responsibilities :
- Possess strong analytical skills with the ability to leverage data to develop strategy/decisions.
- Expert knowledge of Quantitative & Qualitative research techniques and methodologies.
- Key focus on shopper research tools & techniques.
- Complete grasp of shopper research & implications to talk meaningfully with clients and provide inputs
- Strong customer service and interpersonal communication skills.
Ideal Candidate :
- Devising actionable strategies from customer insights.
- Bringing the consumer perspective to marketing decision-making by executing market analysis and research activities to provide insights and recommendations.
- Managing external agencies for the execution of research projects.
- Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs.
- Maintain an accurate, complete, up-to-date and insightful client business profile to be shared with senior management.
- Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities.
- Conveying analysis and recommendations via presentations and written reports.
Experience :
- 4+ years of work experience in product management.
Qualifications :
- MBA in Data Science or Data Analyst
- Graduate in Business Analyst or Data Researcher
