Senior Talent Acquisition at Mnrsolutions
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Manager - Customer Retention - FinTech (5-10 yrs)
MNR Solutions - Urgently Hiring For Retention Manager-Fintech Financial Service Provider-Gurugram
Exp : 5 Plus Years
Location- Flexible Or Gurugram
Job Risponsibilities :
- Build strategies to drive customer engagement and growth across acquisition, transaction activation and retention through multi-channel integrated campaigns across Email, SMS, WhatsApp, Web personalization, etc
- Apply demographical, behavioural and transactional attributes to identify customer cohorts/segments
- Design and run A/B & multivariate testing and audit customer communications to create effective customer journeys.
- Collect customer feedback, track performance and optimize design/targeting to improve the campaign effectiveness.
- Use an iterative approach to optimization (hypothesize, design, test, measure, optimize), deriving actionable insights from the results, formulating new experiment ideas and hypotheses, while implementing winning results .
- Use statistical analysis, past campaign behavioural response to create email campaigns, optimize lists, segmentation and ongoing improvement in effectiveness of campaigns.
- Keep a track of competitors, industry trends, best practices and technologies to react to new insights and behaviour shifts .
- Track and analyse campaigns for key metrics.
- Regular reporting on progress against goals and relevant business metrics and consumer insights.
- Coordinate with different functions including product, technology, BD, compliance, etc.
Note- 4+ years of relevant professional experience, especially in BFSI and the investment domain Experience in Customer Lifecycle Marketing or Campaign Management or Customer Value Management.
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