- Lead Management: Manage incoming property inquiries, lead follow-up processes, and lead nurturing through the CRM system to improve conversion rates and customer engagement.

- Client Relationship Building: Implement CRM strategies to maintain strong, long-term relationships with clients, ensuring timely follow-ups, relevant updates, and personalized communication.

- Property Listings Management: Ensure that property listings, prices, availability, and other details are consistently updated in the CRM and integrated with external platforms.

- Email & Marketing Campaigns: Develop and execute targeted email and marketing campaigns to engage leads, past clients, and prospective buyers/renters based on CRM data.

- Customer Segmentation: Segment customers based on their buying/renting behavior, preferences, and lifecycle stages to tailor marketing efforts and property recommendations.

- Reporting & Analytics: Monitor CRM data to generate reports on lead conversion rates, customer satisfaction, sales trends, and campaign performance, providing actionable insights to improve strategies.

- Collaboration with Sales Teams: Work closely with real estate agents, brokers, and marketing teams to ensure CRM data is leveraged for property showings, negotiations, and sales.

- Automation & Workflow: Set up automated workflows within the CRM for efficient lead - management, follow-ups, and task reminders, helping agents stay organized and responsive.

- Training & Support: Provide training and ongoing support to real estate agents and other staff on CRM best practices, tools, and effective use of the system.

Qualifications:

- Bachelor's degree in Business, Marketing, or related field (preferred).

- Proven experience with CRM systems (Salesforce, HubSpot, etc.) in the real estate industry.

- Knowledge of real estate operations, including property listings, client communications, and real estate marketing practices.

- Strong data analysis and reporting skills, with the ability to provide actionable insights.

- Excellent communication and customer service skills, with a focus on client relationship management.

- Ability to work collaboratively with cross-functional teams, including sales and marketing.

- Highly organized with attention to detail, able to manage multiple projects and tasks.

Preferred Skills:

- Experience with real estate CRM systems like Real Geeks, BoomTown, or Propertybase.

- Knowledge of lead generation tools and techniques in real estate.

- Certification or experience in real estate marketing or sales.